Reading the audience

Posted: August 1, 2025

THIS website’s audience is microscopic when compared with those of media giants such as the BBC, and the UK’s national newspapers’ websites.

But it is the AMP’s window on the world and a vital channel of communication for our members – no need to worry about a paywall here!

While the biggest UK news websites battle it out for viewers/readers, audience engagement fluctuates every month. The latest data for June from Ipsos iris for the top 50 newsbrands in the UK by audience show that, while the BBC is streets ahead with an audience of 40 million, the Daily Mirror is in fifth place in the rankings, just pipping the Daily Mail which is in sixth.

The top five newsbrand audiences in June were: BBC, Guardian, Sun, Independent, Mirror.

In the next tranche in the list, the Mirror’s sister paper the Daily Express had a good month and achieved eighth place. Further down, the Daily Record came in 20th in the top 50, the Daily Star 30th. With thanks to Press Gazette/Ipsos iris/CampaignCreators