Posted: October 11th, 2022
Robert Mayne has been a Trustee Director since 2005. After an earlier career in research bioscience, he joined MGN in 1996 as a Strategic Planning Manager in Marketing. He progressed to the Circulation Department where he set up a Sales Forecasting unit and became Deputy Circulation Director in 1998. He was the architect of MGN’s first forays into direct marketing as a targeted and more cost-effective alternative to above-the-line promotions; and he designed a new data-driven approach to wholesale management which allowed much tighter control of newspaper supply and availability in retailers.
In 2000, after the merger with Trinity, Robert took on the job of Operations Director for the national titles – a shifting portfolio which, at various points, included responsibility for editorial prepress, advertising production, IT for the nationals and distribution. It involved managing operations between three editorial centres and 13 print sites across the UK and Europe, negotiating external newspaper and magazine print contracts and buying newsprint for the Group. He was a core member of the team that set up the Irish Mirror and was instrumental in moving printing operations to the (then) brand new press at Meath Chronicle.
When he left Trinity Mirror in 2009, Robert ran his own small consultancy, whose newspaper/magazine clients included the Racing Post, Archant, and Celtic Media Group. Despite leaving the company, Robert agreed to remain on the Trustee Board as a company-appointed Director and served for several years as Deputy Chairman. He lives in happy retirement in Berkshire.